Worried about the rising costs of leads? The diminishing quality of leads? Or, how to keep your business growing after the post-Covid boom?
9 Industry Experts Revealed The Tools, Systems & Tactics That Are Working Right Now To Drive LEADS, Sales And Profits
Want to Know What Was Revealed? Don't Miss Out: For a Limited Time, Get Every Session From LEADCON 2023!
SESSIONS ARE IN THE VAULT
Don't Take Our Word For It...
Here's What Owners & Marketing Managers had to Say about LEADCON 2023
“It’s definitely worth every penny. You’re going to come out with ideas you weren’t even expecting!”
- Tiffany South,
Compozit Home Systems
“LEADCON is not just fluff. It’s tactical, it’s strategic… I have a lot of action plans. I've been taking all the breaks to call my team and be like, ‘Hey, when I come back, we're doing this.’"
- Kyle Benoit,
Bordner Home Improvement
“There’s just so much value and content…It’s like one bomb right after the other.”
- Ed O’Neill,
Bath Pros
“I am part owner of our company and I was trying to justify it before we got here. And then after I was like, okay, well I just got five good ideas that I can implement in half a day. It's obviously worth it. Think about it like a lead source, like a show. If you're breaking it down, I need this many sales to come out of this show. Well, I got this many ideas and it is worth it!”
- Rachel Faust,
RainSoft of NE Iowa
“LEADCON is like the other events I’ve been to, but on steroids! The speakers are super valuable. I decided to attend because our company suffers from the disease of seasonality. Too many leads in the summertime, not enough leads in the winter. If you're worried about your employees coming to you and saying, what are we going to do this winter? You need to come to LEADCON and figure out how to get more leads.”
- Michael Balding,
Absolute Painting
“You can't put a price on it. I'll leave here with knowledge I did not have before to grow the business and expand. It's definitely worth the time and the money to attend something like this. It's very easy to understand; it's presented well. The information is just something that you're really not going to get anywhere else.”
- Mike Farrugia,
MJF Home Upgrades
“If you can convert one or two leads as a result of coming to LEADCON, then you've already paid for it - and you're also investing in yourself and your company. If you want to compete and grow, this is the way to do it.”
- Josette Leblanc,
NYCO Renovations
“It’s super tactical. There’s so much applicable stuff you can actually use.”
- Jason Wood,
Gutter Guard Experts
“They have such well-spoken, educated speakers that it just blows my mind. I’ve learned so much. I must have taken 30 pages of notes and it's just Day 1!”
- Kayla Davis,
RJW Exteriors
Watch Every Session
Did you miss the home improvement lead gen event in June that everyone is STILL talking about? No problem! Due to overwhelming demand, we've made the entire event available online! You and your entire team can now watch any of the sessions, anytime, from anywhere, as many times as you want.
LEADCON 2023 Opening
Brian Kaskavalciyan
"How to Think Like a Marketer"
Brian Kaskavalciyan
"Manage the Leads and Lead the People"
Tony Hoty
"Not On Our Watch: The Leadership Battle Challenge"
Bob Quillen
"How to Create a Masterful Show and Event Program (Without Breaking Your Back or Your Budget)"
Megan Beattie
"Supercharge Your Marketing With Sponsorships"
Richard Begalla
"Moneyball For Sales - How AI is Taking Over the Home Improvement Industry"
Sebastian Jimenez
Q&A Session 1
with Brian Kaskavalciyan, Tony Hoty & Megan Beattie
"The Canvassing One"
Tony Hoty
"New & Emerging Marketing & Media Strategies to Grow Your Home Improvement Business"
John Bowser
"How to Build, Execute and Manage a Winning Marketing Plan"
Maddison Connelly
Digital Marketing Interview
with Brian Elias
"Relationship Marketing"
Brian Kaskavalciyan
"Empty Calendars = Skinny Kids: How to Manage Your Calendar for Maximum Profit"
Megan Beattie
Q&A Session 2 & Wrap Up
with Brian Kaskavalciyan & Tony Hoty
If you want to grow sales, make more money and increase your marketing ROI, today's market will require sharper skills, more precise targeting and more effective marketing and lead generation strategies.
FINALLY - An Event Designed to Help Home Improvement Business Owners AND their Marketing Teams Crush their Lead Generation Goals
Speakers with Real-World Experience Making Leads Today in Your Industry
Connect with Fellow Growth-Minded Entrepreneurs and Professionals Who Can Tell You What’s Working Right Now
FROM: Brian Kaskavalciyan, Host of The Wealthy Contractor Podcast
TO: Home Improvement Business Owners
(& Anyone In Your Organization Who Has ANYTHING At All To Do With Making a Lead!)
We’re not going ANYWHERE.
It seems - if you listen to the media and the “economists” - that it’s time for the home improvement industry to slow down.
It’s 2023 and everyone is calling for a recession - surely, it’s time for our industry to take a backseat...Right?
HELL NO!
What they DON’T know is what
you and I have seen FIRSTHAND.
There are people in this industry who have GRIT and who don't back down from a challenge. They're not about to give up just because the line on the economists' chart starts trending downward. (And if you're reading this, I'm assuming you're one of them.)
But the one fact we need to acknowledge is this:
Over the last 3 years “the fish have been jumping into the boats.”
(The fish being leads!)
We’ve got to take a look in the mirror and accept that our lead MAKING skills are rusty at best. For the past three years, most of us have simply been TAKING leads - and trying our best to keep up with all of them.
What’s worse is that many have become sloppy in their handling of leads. It’s been okay because of the over abundance of demand, you could “waste” leads and still make a fortune - however, things are changing.
To prove all of the forecasters, statisticians and prognosticators wrong, we MUST go back to becoming experts at making leads. PERIOD.
If you look at the heavyweights of our industry, you’ll notice they have one thing in common: They are OBSESSED with the sales and marketing side of the business.
Because they all know this:
Leads are the LIFEBLOOD
of every business.
In order to make a sale and put money on the books, what do you need first? Leads.
In order for your crew to go out and install a job, what do they need first? Leads.
In order for your company to keep breaking goals this year so that everyone in the company benefits financially, what do they need first? Leads.
The VALUE of a lead is something I’ve seen firsthand as the Co-Founder of gFour Marketing Group, where I’ve created and scaled systems that generate profitable leads for hundreds of successful contractors across the country.
If a company has a healthy lead flow, it makes every other component of the business that much more successful.
Today, I get to speak with those heavy hitters on a regular basis, whether it’s for an interview on The Wealthy Contractor Podcast, in our exclusive Mastermind Groups or through our other trainings, events and resources.
But it’s my past experience as a home improvement and home services business owner myself that has the greatest effect on how we design an event like LEADCON for hard working entrepreneurs and marketers like you.
You see, there are a lot of charlatans in this business. We’ve all been “Advertising Victims” at one point or another who have been burned by one of the fakes, frauds and hustlers who will tell you they have the one secret that will solve all of your lead issues.
Don't fall for it! I’ve been in your shoes, and I know how critical your time is.
Not just the time you spend AT an event, but the time (and the energy, and the dollars) you spend implementing what you learn there. Because of this, you won’t see a single person on stage at LEADCON that doesn’t have real-world experience making leads in this industry.
And I know the challenge that’s in front of you right now. If you DON’T take advantage of the momentum that 2020, 2021 and 2022 have given you and use it to soar past your competitors, you will be looking back on this time with regret - when there are so many reasons that you should be looking back at it with gratitude.
That’s why I’m excited to have partnered with my good friend Tony Hoty to create an unforgettable LEADCON for you this year, and this is your invitation to join us!
LEADCON 2023 will set you up to OUTSMART, OUTMANEUVER and OUTPERFORM Your Competition.
Let me be clear:
What Got You HERE is NOT Going to Take You to the Next Level
If you want to be ahead of the game…
If you want to be on the cutting edge of lead generation…
If you want to be a leader in your market…
This Event Is For YOU.
But if you’re the type who wants to sit back, coast along in your comfort zone, and blame any down numbers in your business on the economy, don’t even think about getting access. You’d only be wasting your time.
Don't drag your feet, or you will find yourself left out.
During these unprecedented times, contractors need the latest tools and insights more than ever. An event like this is the best way to get everything you need in an easy and concise 2 days of sessions.
And for everything that’s packed in those sessions, access should easily be over $2,000.00. However, because of sponsor support, we’re able to keep it at just $795.
**Act soon to this offer goes away Tuesday, September 12 at midnight.
There is a very short window of opportunity here and I want to make sure you get all of the secrets, all of the tips, and all of the tools and insights that were shared on stage at LEADCON so you can start implementing them in your business as soon as today.
I'll see you on the other side!
Dedicated to YOUR Success,
Brian Kaskavalciyan
gFour Marketing Group
The Wealthy Contractor
“It is obvious Brian and his team are vested in our success. The quality of the speakers and content they share is original, inspirational and applicable.”
- John Gwaltney, Owner of Outback Deck
Who Exactly is LEADCON For?
Business Owners
If you are a home improvement business owner with a growth mindset, this event is for you. Now, let me be clear…Whether you’re happy with a $1 Million Dollar company or you’re trying to surpass your $100 Million Dollar goal, a growth mindset doesn’t necessarily mean colossal year-over-year sales growth. It means that you’re constantly looking for ways to improve. At this event, we will be sharing how to increase your lead volume, but also how you can do it most effectively and efficiently so that you, the business owner, see greater business profits AND less headaches.
Marketing Team Members
If you are anyone who helps to create a lead, from a Marketing VP to a brand new Marketing Associate, this event is for you. You are essential! Without the leads that you provide, the sales team has no one to sell to; the installers have no one to do work for; and the whole company may as well close up shop. You owe it to everyone - and to yourself - to invest 2 days into setting yourself and the company up to surpass your lead goals month after month. Come to LEADCON, where you’ll find out what’s working for other home improvement marketing pros who are in your shoes right now. There’s no other event where you’ll get as much practical, real-world marketing insights and advice that you can use right away.
“Inbound leads have slowed to almost nothing in certain markets…Being able to control your own destiny, to have some marketing where you can make something out of nothing, you know, that's going to be key for a lot of people in the next 12, 18 months.”
- Megan Beattie, Megan Knows Marketing
“Leads are going to dry up…This is where the people who are swimming naked are really going to be exposed, because it’s getting harder. It’s not getting easier.”
- Scott Berman, Florida Window & Door
“Inbound leads are great. However, there are never enough of them. If you want to grow your business, you always have to find new ways to generate leads in a way that's scalable.”
- Tony Hoty, Window & Bath Depot and Tony Hoty Training & Consulting
Why There’s NEVER Been a More Critical Time to Invest in Your Ability to MAKE Leads:
Harvard Researchers project “a steep deceleration in annual gains of home renovation and maintenance spending” in 2023
Lower home improvement budgets and less prospects in the marketplace mean greater competition to capture those available leads and dollars
The costs for online leads continue to climb, granting the best leads to the highest bidder
With less leads available in the marketplace, you may now find some lead aggregators serving you lower-quality leads
Even more workers are expected to return to the office in 2023, making them less available at home for sales and marketing presentations
After years of home prices that were constantly on the rise, residential real estate prices are now expected to finally drop 5.3%, making a move more appealing to those residents who would once settle to stay in place and renovate
…But There’s Still an ENORMOUS Opportunity Available to You - If You Commit to Becoming the Most Strategic - Dare I Say the Most DANGEROUS - Marketer Among Your Competition.
“Stop wondering if you’re doing it right, and learn from the best in the industry, who are blowing it up year over year, with amazing profits! Brian, his team, and his supporting peers WILL get your head straight and on the path to where you always wanted to be!”
- Mike Evans, GatorGuard Concrete Coatings
Get Inside LEADCON 2023 On-Demand & You’ll Discover:
The Little-Known Way to Improve the Quality of Your Leads so that You Get a Bigger Return On Investment
An Insider’s Guide to Television Advertising in Today’s Media Landscape (and How to Make It Work For You)
How to Rank in the Google 3-Pack WITHOUT Going Broke
A Groundbreaking Way to Close More Leads that Pairs Big Data with A.I. - and How You Can Do This in Your Small Business
The Tips, Tricks and Tools of Canvassing and Events that No One Taught You (Because They Didn’t Know Them Either)
The 3 Elements You MUST Get Right IF You Want Your Advertising to Work
The Secrets Your Competitors DON’T Want You to Know About Direct Mail
How to More Precisely Target Your Ideal Audience So That Your Marketing Dollars Give You Bigger Returns
The 3 Ways that Contractors Use Financing to Make More Leads
The Secrets that “The Master of Lead Generation” Learned While Selling Pots and Pans Out of the Trunk of His Car (which he then used to build his $80 Million Dollar business)
The Copywriting Sins Every Home Improvement Marketer Needs to Avoid
How to Diversify Your Marketing Mix So That You Prevent Clogs in Your Lead Flow
How to Reverse-Engineer Your Own Revenue and Marketing Goals to Achieve Success that You Wouldn’t Have Thought Possible Before
...And Much, Much More!
You don't want to put this off…
“Brian and his team are great. They always have guest speakers that are very successful that own and operate many of the top home improvement companies across the US. Thank you, Brian & Adi, for everything!”
- Paul Echols, Owner of Wintek USA
LEADCON 2023 On-Demand is 100% GUARANTEED
To Be Profitable For You,
Or Your Money Back!
Generally, no one will offer a money-back guarantee on a product like this, but we are so confident that you will find golden nuggets in each and every session that we've created a unique guarantee.
Here's the deal - we will give you a 100% refund of your investment if you feel this product was not valuable for you.
However, this is a "play-fair" guarantee, and here's how it works: in order to qualify for a refund - you must watch at least 3 sessions from beginning to end, take just one idea from any session and implement it. If at that point you still want a refund simply send us an email with proof of implementation and you will be given a full refund.
Get Instant Access Now
Only $795
Access to Streamed Video Recordings of All 15 Main Speaker Sessions and Q&As from LEADCON 2023
LEADCON Workshop Workbook in PDF Format
Access to attend an exclusive, live marketing workshop session and Q&A with Brian Kaskavalciyan and Tony Hoty (Tentative Date: Thursday, October 12, 2023)
All Video Access Will Remain Live until May, 2024
100% Risk-Free Money Back Guarantee
Time's Up: These Sessions Have Gone Back into The Vault!
You do NOT want to put this off! We are only granting access to purchase these sessions for 2 weeks, and then it goes into The Vault... FOREVER. Don't let time run out!
- THANK YOU -
TO THESE PARTNERS FOR HELPING MAKE
LEADCON THE PREMIER LEAD-GENERATION EVENT
FOR HOME IMPROVEMENT BUSINESSES
© 2023 The Wealthy Contractor Inc. All rights reserved.