Join us to discover the tools, systems and tactics that are working right now for companies big and small to drive LEADS, sales and profits!
TO: Home Improvement Business Owners
(& Anyone In Your Organization Who Has ANYTHING At All To Do With Making a Lead!)
It seems - if you listen to the media and the “economists” - that it’s time for the home improvement industry to slow down.
It’s 2023 and everyone is calling for a recession - surely, it’s time for our industry to take a backseat...Right?
you and I have seen FIRSTHAND.
There are people in this industry who have GRIT and who don't back down from a challenge. They're not about to give up just because the line on the economists' chart starts trending downward. (And if you're reading this, I'm assuming you're one of them.)
But the one fact we need to acknowledge is this:
We’ve got to take a look in the mirror and accept that our lead MAKING skills are rusty at best. For the past three years, most of us have simply been TAKING leads - and trying our best to keep up with all of them.
What’s worse is that many have become sloppy in their handling of leads. It’s been okay because of the over abundance of demand, you could “waste” leads and still make a fortune - however, things are changing.
To prove all of the forecasters, statisticians and prognosticators wrong, we MUST go back to becoming experts at making leads. PERIOD.
If you look at the heavyweights of our industry, you’ll notice they have one thing in common: They are OBSESSED with the sales and marketing side of the business.
of every business.
In order to make a sale and put money on the books, what do you need first? Leads.
In order for your crew to go out and install a job, what do they need first? Leads.
In order for your company to keep breaking goals this year so that everyone in the company benefits financially, what do they need first? Leads.
The VALUE of a lead is something I’ve seen firsthand as the Co-Founder of gFour Marketing Group, where I’ve created and scaled systems that generate profitable leads for hundreds of successful contractors across the country.
If a company has a healthy lead flow, it makes every other component of the business that much more successful.
Today, I get to speak with those heavy hitters on a regular basis, whether it’s for an interview on The Wealthy Contractor Podcast, in our exclusive Mastermind Groups or through our other trainings, events and resources.
But it’s my past experience as a home improvement and home services business owner myself that has the greatest effect on how we design an event like LEADCON for hard working entrepreneurs and marketers like you.
You see, there are a lot of charlatans in this business. We’ve all been “Advertising Victims” at one point or another who have been burned by one of the fakes, frauds and hustlers who will tell you they have the one secret that will solve all of your lead issues.
Not just the time you spend AT an event, but the time (and the energy, and the dollars) you spend implementing what you learn there. Because of this, you won’t see a single person on stage at LEADCON that doesn’t have real-world experience making leads in this industry.
And I know the challenge that’s in front of you right now. If you DON’T take advantage of the momentum that 2020, 2021 and 2022 have given you and use it to soar past your competitors, you will be looking back on this time with regret - when there are so many reasons that you should be looking back at it with gratitude.
Let me be clear:
If you want to be ahead of the game…
If you want to be on the cutting edge of lead generation…
If you want to be a leader in your market…
This Event Is For YOU.
But if you’re the type who wants to sit back, coast along in your comfort zone, and blame any down numbers in your business on the economy, don’t even think about getting a ticket. You’d only be wasting your time and taking the seat away from someone who is really ready to propel their business forward.
Just 250 seats are available, and close to 100 of them are already gone. With 5 sold-out events in the past two years, our team here at The Wealthy Contractor expects this event to sell out, too.
During these unprecedented times, contractors need the latest tools and insights more than ever. An event like this is the best way to get everything you need in an easy and concise 2 days.
And for everything that’s packed in those 2 days, this ticket should easily be over $2,000.00. However, because of sponsor support, we’re able to keep it at just $795.
Take advantage of the savings now before they’re gone, and sign up to join us LIVE in Atlanta, June 6-7, for LEADCON.
I can’t wait to see you there!
Dedicated to YOUR Success,
Brian Kaskavalciyan
gFour Marketing Group
The Wealthy Contractor
- John Gwaltney, Owner of Outback Deck
Business Owners
If you are a home improvement business owner with a growth mindset, this event is for you. Now, let me be clear…Whether you’re happy with a $1 Million Dollar company or you’re trying to surpass your $100 Million Dollar goal, a growth mindset doesn’t necessarily mean colossal year-over-year sales growth. It means that you’re constantly looking for ways to improve. At this event, we will be sharing how to increase your lead volume, but also how you can do it most effectively and efficiently so that you, the business owner, see greater business profits AND less headaches.
Marketing Team Members
If you are anyone who helps to create a lead, from a Marketing VP to a brand new Marketing Associate, this event is for you. You are essential! Without the leads that you provide, the sales team has no one to sell to; the installers have no one to do work for; and the whole company may as well close up shop. You owe it to everyone - and to yourself - to invest 2 days into setting yourself and the company up to surpass your lead goals month after month. Come to LEADCON, where you’ll find out what’s working for other home improvement marketing pros who are in your shoes right now. There’s no other event where you’ll get as much practical, real-world marketing insights and advice that you can use right away.
- Megan Beattie, Megan Knows Marketing
- Scott Berman, Florida Window & Door
- Tony Hoty, Window & Bath Depot and Tony Hoty Training & Consulting
Harvard Researchers project “a steep deceleration in annual gains of home renovation and maintenance spending” in 2023
Lower home improvement budgets and less prospects in the marketplace mean greater competition to capture those available leads and dollars
The costs for online leads continue to climb, granting the best leads to the highest bidder
With less leads available in the marketplace, you may now find some lead aggregators serving you lower-quality leads
Even more workers are expected to return to the office in 2023, making them less available at home for sales and marketing presentations
After years of home prices that were constantly on the rise, residential real estate prices are now expected to finally drop 5.3%, making a move more appealing to those residents who would once settle to stay in place and renovate
- Mike Evans, GatorGuard Concrete Coatings
The Little-Known Way to Improve the Quality of Your Leads so that You Get a Bigger Return On Investment
An Insider’s Guide to Television Advertising in Today’s Media Landscape (and How to Make It Work For You)
How to Rank in the Google 3-Pack WITHOUT Going Broke
A Groundbreaking Way to Close More Leads that Pairs Big Data with A.I. - and How You Can Do This in Your Small Business
The Tips, Tricks and Tools of Canvassing and Events that No One Taught You (Because They Didn’t Know Them Either)
The 3 Elements You MUST Get Right IF You Want Your Advertising to Work
The Secrets Your Competitors DON’T Want You to Know About Direct Mail
How to More Precisely Target Your Ideal Audience So That Your Marketing Dollars Give You Bigger Returns
The 3 Ways that Contractors Use Financing to Make More Leads
The Secrets that “The Master of Lead Generation” Learned While Selling Pots and Pans Out of the Trunk of His Car (which he then used to build his $80 Million Dollar business)
The Copywriting Sins Every Home Improvement Marketer Needs to Avoid
How to Diversify Your Marketing Mix So That You Prevent Clogs in Your Lead Flow
How to Reverse-Engineer Your Own Revenue and Marketing Goals to Achieve Success that You Wouldn’t Have Thought Possible Before
...And Much, Much More!
- Paul Echols, Owner of Wintek USA
To Be Profitable For You -
If, by 4:30pm on day ONE - you determine LEADCON is not profitable enough for you, or it isn’t what you had in mind, then you just simply go to anyone on the LEADCON team to receive a FULL REFUND of your entry fee, plus $1,000 CASH to cover your time and travel costs!
Ticket Price Includes:
Access to All Speaker Sessions June 6th & 7th
Lunch & Snacks Both Days
Workshop Workbook, Swag Bag & Materials
Tuesday Night Networking Party
Discounted Hotel Room Rate
100% Risk-Free Money Back Guarantee
Ticket Price Includes:
Access to All Speaker Sessions June 6th & 7th
Lunch & Snacks Both Days
Workshop Workbook, Swag Bag & Materials
Tuesday Night Networking Party
Discounted Hotel Room Rate
100% Risk-Free Money Back Guarantee
Ticket Price Includes:
Access to All Speaker Sessions June 6th & 7th
Lunch & Snacks Both Days
Workshop Workbook, Swag Bag & Materials
Tuesday Night Networking Party
Discounted Hotel Room Rate
100% Risk-Free Money Back Guarantee
Upon registering for LEADCON, you’ll get access to the event’s hotel room block at the Grand Hyatt Atlanta in Buckhead. Nestled in the stylish and trendy Buckhead neighborhood on the outskirts of Atlanta, you’ll get to enjoy fine dining, upscale shopping and all the conveniences you could possibly need, just steps from the hotel.
*The Room Block is expected to sell out. Get your event ticket ASAP so you can reserve your discounted room before they’re all booked up!
Be sure to book all flights to the Hartsfield-Jackson Atlanta International Airport (ATL), just a quick 30 minute ride to the hotel. You can also easily hop on the MARTA Transit System Red Line at the airport, which will take you to the Buckhead station on Peachtree Road, just two blocks from the hotel.
LEADCON THE PREMIER LEAD-GENERATION EVENT
FOR HOME IMPROVEMENT BUSINESSES
© 2023 The Wealthy Contractor Inc. All rights reserved.